Being one of the early products to design for the Apple Watch allowed us to strip back the experience, focussing on providing real time actionable feedback focussed on your breath.
We learned how haptic feedback could help users become more aware of tense breathing.
The pilot program highlighted a desire to better understand the correlation between breathing patterns and your mental state.
We prioritised simplicity in the way we visualised their breathing in real time, highlighting their average breaths per minute to build understanding.
There was the option to quickly access breathing exercises to help guide you out of moments of tension and irregular breathing.
Featured in Apple stores globally, the packaging design focused on finding a balance between Apple’s design guidelines and our visual language.
