Me&u (Formerly Mr Yum)

2023

Designing for waitstaff in high pressure environments

Summary

Custom permissions were restaurants' top feature request, and a blocker to landing enterprise customers. We ran research with waitstaff and head office teams that surfaced the need for a tailored experience, letting staff focus on what mattered during service.

My role

Lead designer, working closely with a researcher on discovery through to strategy.

Me&u (Formerly Mr Yum)

2023

Designing for waitstaff in high pressure environments

Summary

Custom permissions were restaurants' top feature request, and a blocker to landing enterprise customers. We ran research with waitstaff and head office teams that surfaced the need for a tailored experience, letting staff focus on what mattered during service.

My role

Lead designer, working closely with a researcher on discovery through to strategy.

Me&u (Formerly Mr Yum)

2023

Designing for waitstaff in high pressure environments

Summary

Custom permissions were restaurants' top feature request, and a blocker to landing enterprise customers. We ran research with waitstaff and head office teams that surfaced the need for a tailored experience, letting staff focus on what mattered during service.

My role

Lead designer, working closely with a researcher on discovery through to strategy.

Restaurants were getting frustrated with the lack of clarity between different user access levels.

We kicked off a research project to understand these frustrations and requests more deeply. This included a combination of interviews and early concept testing with restaurants on-site and via Zoom, as well as with internal stakeholders.

The current experience was difficult and overwhelming, especially for waitstaff who juggle multiple tasks while serving customers.

Considering the high stress environment, waitstaff became a priority when defining the different needs of varying user roles.

“If I am panicked and we're in the heat of it where there's like hundreds of people here... at the moment I get lost”

Restaurant manager

“If I am panicked and we're in the heat of it where there's like hundreds of people here... at the moment I get lost”

Restaurant manager

Our research highlighted an opportunity for a restricted, easy to use view for managers and waitstaff.

Our first focus was to improve item availability, one of the most frequent tasks waitstaff use during service. The current experience was unintuitive and scored low in our usability baseline study

“We have somebody at head office that will update the menu, venue staff can focus on running the venue”

Operations manager

“We have somebody at head office that will update the menu, venue staff can focus on running the venue”

Operations manager

Data showed a large percentage of waitstaff were using their phones to make updates like item availability so focusing on a mobile experience became a priority.

We were also hearing consistently that venues were frustrated with the amount of iPad's they had to manage.

Findings

Finding 1

Filtering by sold out items made it much easier for staff to find unavailable items and update them when they were back in stock.

Finding 1

Filtering by sold out items made it much easier for staff to find unavailable items and update them when they were back in stock.

Finding 2

As waitstaff aren’t taking orders themselves, it’s difficult to monitor alcohol intake, and take measures to pace how frequently drink orders are placed.

Finding 2

As waitstaff aren’t taking orders themselves, it’s difficult to monitor alcohol intake, and take measures to pace how frequently drink orders are placed.

Outcomes

New team formed

Focused on building a native mobile app for waitstaff to tackle the pain points identified in this piece.

New team formed

Focused on building a native mobile app for waitstaff to tackle the pain points identified in this piece.

Beta launched in Oct 2023

Over 100 venues requested early access.

Beta launched in Oct 2023

Over 100 venues requested early access.

Introduced tap to pay

Over 100k in total revenue the first month.

Introduced tap to pay

Over 100k in total revenue the first month.

San Francisco

17:17

San Francisco

17:17