Front

2025

Redesigning the surface where support teams spend their day

Summary

As Front shifted from email to multi-channel support, the patterns that had worked for years stopped scaling. We redesigned the inbox into a focused, ticketing-based workspace, iterating through internal and external betas to get it right. The new foundation unlocked further work like our AI copilot and other inbox improvements.

My role

Worked closely with the head of design and two other designers in a highly collaborative environment, co-leading the new visual system that scaled across the whole product.

Front

2025

Redesigning the surface where support teams spend their day

Summary

As Front shifted from email to multi-channel support, the patterns that had worked for years stopped scaling. We redesigned the inbox into a focused, ticketing-based workspace, iterating through internal and external betas to get it right. The new foundation unlocked further work like our AI copilot and other inbox improvements.

My role

Worked closely with the head of design and two other designers in a highly collaborative environment, co-leading the new visual system that scaled across the whole product.

Front

2025

Redesigning the surface where support teams spend their day

Summary

As Front shifted from email to multi-channel support, the patterns that had worked for years stopped scaling. We redesigned the inbox into a focused, ticketing-based workspace, iterating through internal and external betas to get it right. The new foundation unlocked further work like our AI copilot and other inbox improvements.

My role

Worked closely with the head of design and two other designers in a highly collaborative environment, co-leading the new visual system that scaled across the whole product.

Creating a conversation system that adapts to every variation without sacrificing readability and scannability.

We learned how support agents rely on tags for context and reply-time goals for urgency. Customers had been relying on inbox colour labels as a workaround to flag urgency on live chat channels. All these learnings and more shaped how we refined content lockups, reorganised metadata, and introduced variable heights for quicker scanning.

Early iterations (first image is the previous experience)

We introduced a new top-level tab system of Open, Later, and Done that better reflects how support agents triage conversation

As the inbox evolved from a traditional model to ticketing with more customisable statuses, the old structure caused conversations to get lost.

We explored a new way of working through the inbox, running sessions with customers and internal support teams to find where it broke and where it could open up new ways of working.

Early iterations

We learned customers were losing track of where they'd been mentioned, a key gap we made sure to introduce in the new approach.

We learned how differently roles and teams use their inbox, so we baked in flexibility - letting you highlight the folders that matter most to you.

Only a small segment of customers used discussions (internal DM's), so we initially made it less prominent and bundled it under subscribed. We quickly learned that didn't work for the customers who relied on it.

Establishing a new visual style and system that could be used across all of Front.

Outcomes

33%

Increase in mentions of ease of use in NPS compared to pre-redesign levels, which had remained stagnant for over 18 months.

33%

Increase in mentions of ease of use in NPS compared to pre-redesign levels, which had remained stagnant for over 18 months.

Simplified customer setup calls

Onboarding team noted how this made customer walkthroughs quicker and easier.

Simplified customer setup calls

Onboarding team noted how this made customer walkthroughs quicker and easier.

Improved team velocity

Built a shared language across design and engineering, so the team could move more efficiently and build on foundations that reflected the product's direction.

Improved team velocity

Built a shared language across design and engineering, so the team could move more efficiently and build on foundations that reflected the product's direction.

San Francisco

17:17

San Francisco

17:17